Let us create a book trailer for you and get 8 book marketing tools for free
Within each Greenwald Book Trailer production we provide you with 8 book marketing tools that you can use to market your book on different platforms.
#1 Book trailer video or animation
The creation of your book trailer concept is based on our knowledge and years of expertise in film production and online marketing. For the production of your book trailer we use high-quality video material or we create an animated film using original drawings or illustrations from your book.
Enhanced by effects, text animations and exciting music, your book trailer captivates the reader.
We recommend a length of 60 seconds because Instagram and Twitter only allow videos up to this length. If you need a longer trailer we will of course implement this individually for you.
We would also recommend you book a professional speaker for your trailer. The fee for the speaker usually depends on the person’s popularity. We are always happy to suggest suitable speakers or to organize a free online casting for your trailer.
Live Action Book Trailer
Animated Book Trailer
#2 Social Media Elements
Sound pop-up and link in the description
A pop-up appears at the beginning of the trailer, which invites the viewer to turn on the sound. At the end of the video, as soon as the book cover is shown, an message appears, telling the viewer that a link to the book can be found in the description of the video.
#3 Marketing PDF
In our Marketing PDF we explain in detail what you have to consider when uploading and distributing your book trailer to make sure your trailer gets seen!
- Where to publish book trailers for free?
- Fee-based publication options
- Creating a YouTube channel
- Customizing your YouTube channel
- Creating the perfect title and description for your book trailer
- Inserting subtitles
- YouTube tags
- Adding a thumbnail
- Posting a book trailer on Facebook
- Adding subtitles
- Pinning a video to the top of your page
- Choosing your book trailer as cover video
- Sharing your book trailer as Facebook & Instagram Stories
- Taking out Facebook VideoAds
- Sharing book trailers in Facebook groups
#4 Short version for advertising breaks
In addition, we create a 15-second short version of your book trailer. A short, suspenseful speech prompts the viewer to click on a call-to-action.
The short version of your trailer is especially useful for Facebook and YouTube in-stream video ads. These are advertisements that are shown either at the beginning or in the middle of another video that matches your book.
You can also post the short version as a book teaser before your book is published. This way you can let your readers know that ‘something big is coming up’.
#5 Vertical format for stories
You will also receive your book trailer as a vertical video. We choose the perfect cut-out for every single cross section and create a vertical book trailer for your Instagram or Facebook story.
Upload the video clips in a row. This way your whole book trailer can be seen as an upright video on all platforms, even if it’s longer than 10 seconds.
On Instagram TV you have the opportunity to upload full length vertical videos.
#6 Facebook cover video
You can also use your book trailer as a Facebook cover video. The video runs automatically as soon as someone visits your Facebook page. Be sure to use the book trailer version that we have specially adapted for this. The video always runs without sound and in a continuous loop. In addition, the video is slightly cropped in mobile view.
We add subtitles in this version and make sure that no important information gets cut off on the left or right.
#7 Optimized Thumbnails
Especially on Facebook and YouTube, it makes sense to use different thumbnails for your book trailer. On YouTube, large, high-contrast fonts in the thumbnail are favored and lead to more viewers. However, Facebook only allows text to make up 20% of the image and often causes problems, especially with advertisements. That’s why we provide you with two thumbnails for your trailer. One that is perfect for YouTube and one that is optimized for Facebook and other platforms.
We provide subtitles for every book trailer as a SRT file which you can insert on YouTube and Facebook with just one click. You will also receive a version of your trailer with burned-in subtitles. These can’t be switched off but can also be used on platforms that don’t support real subtitles (e.g. on Instagram). Especially on Facebook, subtitles are not only important to enable people with hearing impairment to watch your trailer, they also enable users who have their smartphone switched to mute to understand your trailer.